For Enterprise

You have the data, you

You have the data, you

You have the data, you have the team. But

have the team.

have the team.

you're still

But you're still guessing

But you're still guessing

guessing

Idea Morph gives enterprise product, innovation, and growth teams a single AI engine that transforms fragmented customer signals into clear priorities — and turns those priorities into build-ready execution documents. In hours, not quarters.

Idea Morph gives enterprise product, innovation, and growth teams a single AI engine that transforms fragmented customer signals into clear priorities — and turns those priorities into build-ready execution documents. In hours, not quarters.

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Your data today

Salesforce

Zendesk

Typeform

Trustpilot

Slack

NPS Surveys

Support Tickets

Public Data

Reviews

With Idea Morph

1. Top customer pain

Onboarding complexity

2. Priority opportunity

Self-serve setup flow

3. Recommended action

Build guided wizard

4. Execution document

Website · Feature ·

Campaign executions

Ready to build or validate

5. Validate with customers

Share with your

co-creation community

before a single line of code is written

Backed by Innovation Norway and Mastercard. Used by enterprise teams across Europe.

Backed by Innovation Norway and Mastercard. Used by enterprise teams across Europe.

You already know what's broken

You already know what's broken

Your customers are telling you exactly what they need:

- in reviews

- support tickets

- NPS comments

- sales

- call transcripts


It's all there. But it lives in 6 different platforms, owned by 4 different teams, reviewed by almost nobody.

Turning insight into action takes weeks.

Even when insights exist, turning them into action means:

- workshops,

- stakeholder reviews,

- competing priorities.


By the time everyone agrees on what to build, the window has moved.

Execution is still slow and expensive.

Even after alignment, translating strategy into action

- feature spec

- website brief

- or campaign plan


Still, requires weeks of skilled internal work or expensive agency fees.

The result:

Your company ships slower, builds the wrong things, and spends more money than it should. Not because of a talent problem,

but because of a system problem.

Idea Morph is the → system fix

The Platform

The Platform

The Platform

From signal to shipped. Every step, in one place.

From signal to shipped. Every step, in one place.

Most platforms handle one part of this. Idea Morph handles all of it.

Most platforms handle one part of this. Idea Morph handles all of it.

Most platforms handle one part of this. Idea Morph handles all of it.

1. Aggregate

One source of truth

Connect every source of customer signal - reviews, NPS, support tickets, sales transcripts, surveys, internal research, competitor data. Idea Morph pulls everything in and structures it automatically.

No manual tagging. No spreadsheet exports. No data lost in a Slack thread.

2. Discover

Ask the questions that actually matter

Go beyond passive data collection. Launch structured discovery projects - inside your team or directly with your customers.

Ask open questions to uncover unmet needs. Run ideation sessions to generate solutions. Invite customers to contribute ideas, answer discovery questions, and tell you in their own words what they want built.

This isn't a survey. It's a structured conversation - at scale.

  1. Analyse

AI that understands, not just processes

Idea Morph's AI reads across all your data - aggregated sources and discovery project responses - and produces structured insight reports. Recurring problems. Emotional drivers. Opportunity gaps. Ranked by signal strength, not gut feel.

Not a dashboard. A conclusion.

  1. Prioritise

Let data, and people, decide what matters most

Take your insights and proposed solutions back to the people who matter: your team, your stakeholders, your customers.

Run structured prioritisation sessions - voting, ranking, reaction scoring. See in real time what gets the most signal. Kill the ideas nobody actually wants. Invest in the ones that do.

Alignment in hours, not weeks.

  1. Execute

From validated insight to build-ready brief

Once a direction is chosen, Idea Morph generates the full execution document - PRD, website brief, feature spec, campaign plan. Grounded in real customer data. Rationale included. Ready to hand to your engineering team, agency, or AI builder.

No more briefs built on assumptions. Every output traces back to a real signal.

The loop doesn't end at execution.

Bring your prototype back into Idea Morph, validate it with customers again,

and close the gap between what you built and what they actually need

Bring your prototype back into Idea Morph, validate it with customers again, and close the gap between what you built and what they actually need

Bring your prototype back into Idea Morph, validate it with customers again, and close the gap between what you built and what they actually need

Customer Co-Creation

Customer Co-Creation

Stop assuming. Start asking.

Stop assuming. Start asking.

Most companies research customers after they've already decided what to build. Idea Morph flips this.

With co-creation communities, you invite customers directly into the decision process - they contribute ideas,

vote on priorities, and validate directions before a single line of code is written.


This isn't a survey. It isn't a focus group. It's a structured, AI-facilitated process that

turns customer participation into actionable product direction.


Most companies research customers after they've already decided what to build. Idea Morph flips this.

With co-creation communities, you invite customers directly into the decision process - they contribute ideas,

vote on priorities, and validate directions before a single line of code is written.


This isn't a survey. It isn't a focus group. It's a structured, AI-facilitated process that

turns customer participation into actionable product direction.

New product discovery

Feature prioritisation

Brand & naming validation

You define the question or challenge

Customers are invited via a simple link - no account needed

They contribute ideas, answer discovery questions, vote on directions

Idea Morph synthesises responses into a structured insight brief

Validated direction before development starts

Customer language you can use directly in positioning

Prioritised feature list based on real votes, not opinions

A brief your team can act on immediately

For the first time, our customers weren't just telling us what was wrong - they were helping us decide what to build next.

Enterprise client, Financial Services

The Difference

You've tried the other tools.
Here's why this is different.

You've tried the other tools.
Here's why this is different.

You've tried the other tools. Here's why this is different.

Capability

Other tools

Idea Morph

Customer data aggregation

AI insight analysis

Team collaboration & validation

Customer co-creation

Execution document generation

Connects insight to build

Other tools give you better data. Idea Morph gives you what to do with it.

Other tools give you better data. Idea Morph gives you what to do with it.

Trusted By

Enterprises that stopped guessing

Enterprises that stopped guessing

Financial Services

Challenge

NPS data scattered across regional teams with no unified view of what customers wanted from the product.

Outcome

Unified insight report surfaced 3 priority product gaps in the first session. Roadmap restructured based on direct customer co-creation input.

Retail & E-commerce

Challenge

6-month product development cycles with high feature abandonment rate post-launch.

Outcome

Introduced validation before development. First validated feature shipped in 6 weeks. Feature abandonment dropped significantly

FMCG Innovation Team

Challenge

Annual innovation workshops generated ideas that never moved to execution. No structured bridge between insight and brief.

Outcome

Idea Morph replaced the workshop process. Teams now move from co-creation session to build-ready brief in under a week.

Integrations & Setup

Integrations & Setup

Works with what you already have

Works with what you already have

Idea Morph doesn't replace your existing tools. It sits on top of them and connects them.

CCRM & Sales

Aggregated real

data

Salesforce, HubSpot

Support

Zendesk, Intercom

Surveys

Typeform, SurveyMonkey

Reviews

G2, Trustpilot

Analytics

Reviews

Instant prototyping

Custom upload

Setup takes under an hour. No IT project. No procurement nightmare.

Plans

Built for teams. Priced to scale.

Built for teams. Priced to scale.

Team

$19/user/month

For product, innovation, or growth

teams getting started.

Unlimited insight projects

AI insight analysis & reports

Execution document generation

Up to 10 team members

Customer co-creation

(up to 50 participants)

START FREE TRIAL

Enterprise

Custom pricing

For organisations running multiple insight workstreams across teams and business units.

Everything in Team

Unlimited co-creation participants

Custom insight pipelines

SSO & role-based access

API access

Dedicated onboarding & support

GDPR data processing agreement

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Common Questions

Common Questions

Questions we hear from enterprise teams

Questions we hear from enterprise teams

We already use Qualtrics / Medallia / Dovetail. Why do we need Idea Morph?

How does the AI handle sensitive customer data?

How long does onboarding take?

Can customers actually participate in the co-creation process?

We already use Qualtrics / Medallia / Dovetail. Why do we need Idea Morph?

How does the AI handle sensitive customer data?

How long does onboarding take?

Can customers actually participate in the co-creation process?

Your next product decision
 should be built on customer truth,
not assumptions.

Your next product decision
 should be built on customer truth, not assumptions.

Your next product decision
 should be built on customer truth,
not assumptions.

See how Idea Morph works for enterprise teams in a 30-minute demo.
No slides. We show you the actual platform with your use case.

See how Idea Morph works for enterprise teams in a 30-minute demo. No slides. We show you the actual platform with your use case.

Idea Morph is the engine that turns scattered customer feedback into real decisions and build-ready solutions.

BOOK A DEMO

BOOK A DEMO

START VALIDATING

START VALIDATING

Terms & Conditions

Privacy

@2025 Morph App Inc.

All rights reserved.

for who

Startups & SMEs

Enterprise

Banks & SME programs

Accelerators & innovation hubs

use cases

Build a website with AI

Aggregate scattered customer feedback

Map customer pain points automatically

Cut costs and build faster

Validate with customers before you build

Prioritise features by customer signal, not opinion

Run innovation challenges with your team

Co-create solutions with customers & experts

overview

Product overview

Co-creation communities

Validation & prioritization

Experts

ai

AI Insights

AI Web building

Tailored experience

AI participant

Terms & Conditions

Privacy

@2025 Morph App Inc.

All rights reserved.

for who

Startups & SMEs

Enterprise

Banks & SME programs

Accelerators & innovation hubs

use cases

Build a website with AI

Aggregate scattered customer feedback

Map customer pain points automatically

Cut costs and build faster

Validate with customers before you build

Prioritise features by customer signal, not opinion

Run innovation challenges with your team

Co-create solutions with customers & experts

overview

Product overview

Co-creation communities

Validation & prioritization

Experts

ai

AI Insights

AI Web building

Tailored experience

AI participant

Terms & Conditions

Privacy

@2025 Morph App Inc.

All rights reserved.

for who

Startups & SMEs

Enterprise

Banks & SME programs

Accelerators & innovation hubs

use cases

Build a website with AI

Aggregate scattered customer feedback

Map customer pain points automatically

Cut costs and build faster

Validate with customers before you build

Prioritise features by customer signal, not opinion

Run innovation challenges with your team

Co-create solutions with customers & experts

overview

Product overview

Co-creation communities

Validation & prioritization

Experts

ai

AI Insights

AI Web building

Tailored experience

AI participant